About

My career did not start in software. It started where decisions become operations.

That path—from leading 200+ people, to founding-product work, to Fortune 500 insurance platforms—shaped how I think about adoption, operating constraints, and measurable outcomes.

David Li

The throughline

From chaos into clarity—then into a product people can operate.

I am most useful when the problem crosses business rules, customer experience, data, technology, compliance, and teams with different incentives. I create a shared model of the problem, make decisions and ownership visible, and stay with the work through UAT, launch, and learning.

View resume

Career journey

Operating range built one environment at a time.

  1. Operations leadership

    Customer behavior and execution at scale

    Led more than 200 people across a roughly $20M multi-unit restaurant business. Scaled UberEATS from one store to 14, contributing to 15% area sales growth to $20M annually.

  2. Founding product

    Zero-to-one under real uncertainty

    Led product discovery and delivery for a first-responder IoT dashboard, secured $1.5M, and learned directly from field tests, technical conflict, and failure recovery.

  3. Enterprise platforms

    Regulated workflows and partner distribution

    Modernized Mutual of Omaha workflows and led Travelex/Costco product execution across partner requirements, APIs, insurance rules, UAT, and operations.

  4. AI-enabled execution

    Product judgment with a faster build loop

    Use AI to accelerate research, requirements, evaluation, prototyping, frontend and backend implementation, testing, and deployment preparation.

Operating model

What teams can expect from me.

01

Clarity before velocity

Define the outcome, decision, owner, evidence, and acceptable risk.

02

Visible tradeoffs

Make constraints and reversibility explicit so disagreement becomes productive.

03

End-to-end ownership

Stay engaged through requirements, dependencies, UAT, readiness, and measurement.

04

Trust through accuracy

Separate realized results, forecasts, targets, and prototypes—even when a bigger claim sounds better.

Continue exploring

The best way to understand my range is through the decisions behind the work.

Explore product work
ResumeDavid Li · Senior Product Manager
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